Soir means evening.
Soir Records is an international dance music and Afro house record label, and a home for emerging producers building careers that last.
Welcome to Soir Records
Soir is the French word for evening: the hour when the light turns gold, the city slows down and the night begins. That feeling of the golden hour is the sound we look for in every record we release.
Soir Records is an independent dance music label releasing Afro house, deep house, melodic house, tropical house and EDM, alongside crossover records in R&B and reggaeton. Every release reaches listeners worldwide on Spotify, Apple Music, YouTube and all major streaming platforms.
A label built around artists
We see ourselves as more than a record label. Our job is not only to put music out, but to find producers with a real voice, invest in their development and stay with them from their first single to their next stage.
Many of our artists release their debut or breakthrough single with us. We work closely with each of them on the music itself, on how the release is presented, and on how they grow an audience around it.
A global roster from Türkiye
Soir Records brings together producers and DJs from Türkiye, Cyprus, Ukraine, Hungary, Switzerland, Brazil, Israel, Mexico, China and the United States. Cyprus sits next to Budapest, Miami next to New York, and every artist brings their own city into the sound.
From the Afro house grooves of ofen and Tination to the melodic house of SidekoDJ, the deep house of ARYN and the R&B of Xavier White, the roster is diverse by design and connected by one mood.
Recognition for our artists
Our artists have earned support well beyond the label. Alper Colak crossed two million streams in just three months under his new name, after earning support from Nicky Romero and Dillon Francis under his previous alias. SidekoDJ’s “I’m Lost in Love” was featured on Roger Shah’s Magic Island Vol. 13, and Xavier White has received editorial support from Spotify and Earmilk.
SCHRO arrived with more than eight million streams as Schrödinger’s Cat, and JOHANNSON brings thirty years of experience behind the decks, from Switzerland’s most renowned clubs to venues across Europe.
Curated playlists
Beyond releases, we curate Spotify playlists for night drives, sunsets and the dance floor. They are a home for our own artists and for the tracks that shape the Soir sound, and a direct way for new listeners to discover our catalog.
Where we are heading
Our vision is to become a leading voice for dance music from Türkiye on the international stage, and a label emerging producers anywhere in the world think of first when they are ready to release.
If your music lives in the golden hours, we want to hear it. Our A&R team listens to every demo and replies with feedback within 5 days at the latest.